Pricing

I made a point over at the Sayanything blog this morning that the oil companies catch a lot of crap over their prices because of the signs we see every day while driving. For that reason, it's easy to see that you having price changes when it's illuminated and 12 foot tall on the freeway. But to prove that, I've constructed a few photoshops to illustrate the point loosely based off of actual pricing, or at least what i can approximate it to be. (BTW, JR was able to really help out with the last one after some exhaustive research. Good job , man.) Maybe we'd catch a little less crap in the oil and gas game if we changed our advertising and maybe a few other companies should be forced to put up big illuminated signs. What say you?